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Product: Book - Paperback
Title: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Publisher: No Starch Press
Authors: Owen Linzmayer, Owen W. Linzmayer
Rating: 5/5
Customer opinion - 5 stars out of 5
Well organized and fun to read


I have not been an Apple Computer fan for long. I used Apple ][s in High School but didn't use a mac again until my work put one on my desktop a few months ago. I fell in love with OS X and recently purchased 2 Mac Laptops.
I have been a fan of Apple Computer's philosophy and Steve Jobs for years. The recent return of Apple, due to Jobs, has been facinating and the hardware is the best available today. I wanted to know the history of the company, how it began, the down years, the people and how it got back on track.
This book gave me all I was looking for and more. It is not organized in a linear time format. It takes topics like the Macintosh, individuals, and even the 1984 advertisment and devotes a chapter to them, from concept to finish. This makes the book something easy to read without getting confused in the complex history of the company. Each chapter touches on things covered in prior or future chapters but stays true to the topic at hand.
The great quotes, stories and insights are fully referenced and when conflicts in stories appear, all possible sides are covered. The book doesn't draw conclusions without hard facts or multiple colaborating testimony.
I highly recommend this book. Even if you are not a Mac fan, it's a great story of one of the great technology companies. It exposes the successes and mistakes without holding back.



Product: Book - Paperback
Title: Macs For Dummies, Eighth Edition
Publisher: For Dummies
Authors: David Pogue
Rating: 5/5
Customer opinion - 5 stars out of 5
Good, insightful for the computer literate and illiterate


I have owned several PCs, I recently bought an iMac, and pretty much for the most part knew what to do, but I always knew Macs could do more, and be more friendly to use. This book helped perfectly with some basic problems I faced as well as answer some more higher end questions I had. This book will help the computer literate person who need a quick reference for any questions you have, or if you are buying your first computer, this book will make using it easier and more enjoyable.



Product: Book - Hardcover
Title: Microsoft ADO.NET (Core Reference)
Publisher: Microsoft Press
Authors: David Sceppa
Rating: 3/5
Customer opinion - 3 stars out of 5
Good book need more code samples on CD


I resumed programming last year after 12 years of doing none. Eight months and a ten books later, I'm doing great. This is definitely the book I refer to most often. I'm amazed how time and time again, I discover a new gem in a chapter I had only previously breezed through....and I can see that as my skills progress, there's even more waiting for me to absorb. David's writing is excellent, the examples (in both VB and C#) are perfect, and the content is thorough.



Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 5/5
Customer opinion - 5 stars out of 5
Brilliant Book


I just read "The Brand Gap" and thought it a brilliant book. Marty, thanks again for sharing your thoughtful insight and elegant brevity. Straight, focused and contempory views on the theory of branding. I've already sent copies to my several of my colleague and clients.